Brand Spotlight – Laila Curry Pastes & Pickles
We love seeing new things on our shelves, and when we saw these new range of Laila sauces and pickles arrive, we couldn’t wait to start selling them.
Who are Laila?
Laila are a leading UK Ethnic food brand who started with quality Basmati rice, and gradually grew their product range to include delicious pickles and pastes. We love the look of their range of pastes and pickles, and the ease of their ready minced ginger and garlic pastes – perfect for the home cook with little time.
And what do they say about themselves?
“Laila, a name associated with quality and excellence, is one of the UK’s leading ethnic food brands. Established in 1996 to initially bring high quality Basmati Rice to the rice-eating Asian community in the UK, the past seventeen years has seen the Laila Rice brand grow in popularity and reach to become one of the country’s best selling Basmati rice brands.”
We particularly like the story behind their brand name.
“The Laila brand is inspired by star-crossed lovers Laila and Manju, whose love story sates back more than 1300 years. The original Romeo and Juliet, the classic tale is one of unending love and passion.”
Their range of curry pastes mean that you are able to recreate your favourite dishes at home, with the ease of a expertly balanced seasoning paste. They may also be added to recipes to recreate other favourite dishes, such as korma, tikka masala and delicious tandoori dishes.
Minced Garlic and Ginger
We like a short-cut as much as the next person, and we think these ready-minced garlic, ginger and garlic & ginger will be great for saving time (and no garlicky-fingers afterwards either!). These pastes are so convenient to use when creating a curry from scratch as garlic and ginger are two of the most essential ingredients for many delicious curry dishes.
Pickles and Chutneys
Pickles are a popular food in most cuisines, and it’s not hard to see why; they pack a punch of flavour that make a great addition to any meal. Try these pickles as an accompaniment to your Indian dishes, serve them with savoury snacks or even in your sandwiches.
We also stock Laila Basmati rice too! Take a look at their products in our online store.